International Visitor Survey identified tourism’s weaknesses and strengths

BY Tulifau Auva’a

APIA: MONDAY 10 MARCH 2014: “The Report is quite clear and the positive aspects are those that we must sustain while the weak areas are those that sector and government are already working to overcome,” said Prime Minister and Minister of Tourism Tuilaepa Lupesoliai Sailele Malielegaoi.

Tuilaepa was speaking at the launch of the Samoa Tourism Authority’s International Visitor Survey Report (IVS last Friday afternoon.

“The report is based on findings of a yearlong survey that took place at the Faleolo International Airport and Fagali’i Airport conducted from August 2012 to July 2013,” he explained.

The survey targeted all departing visitors.

Information collected included visitors views on their experience while holidaying in Samoa.

“Particular areas targeted were information including their satisfaction levels on various services and product offering,” said the Report.

Also included were places and accommodations they stayed at while in Samoa, their total amount of spending while in the country, the places they visited and the length of their stay in Samoa.

“They were also asked for the highlights of their holiday as well as their disappointments, recommendation on how they would see tourism improved, and whether or not they would return to Samoa.”

Tuilaepa also suggested another avenue by which Government and key agencies can find out important features and performances of the national tourism products that attract and are appreciated by tourists.

This valuable tourism information is also obtained through the Samoa Immigration Departure Cards.

The International Visitor Survey report pinpoints the areas of strength of Samoa tourism. Feedback and comments came from 4,400 interviewed.

The Report not only provides a realistic picture of how Samoa is doing as a tourist destination but assists in determining the tourism contribution to the development of Samoa economy

The last survey was conducted in 2003.

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