Japan businesses on a fact finding mission to Samoa


The moso’oi flower – yellow strands from the moso’oi tree that grows wild in Samoa is part of a hand woven necklace seen here as worn by a Samoan lady. Original photo by UNDP

By Lagi Keresoma

APIA, SAMOA: WEDNESDAY 18 MAY 2016: Japans Ambassador to Samoa, His Excellency Tuimaugaoalii Kazumasa Shibuta has confirmed that a group of business people from Japan will be visiting Samoa in July in a move to develop and secure partnerships with local businesses.

“This is part of Japanese business people looking for potential markets in Samoa,” Tuimaugaoalii told Talamua.

The Ambassador believes there are Samoan products that are worth looking at especially in cosmetics with potential flowers with the aroma and scent that could be developed for the Japan and other export markets.

“The Samoan flower moso’oi, has a beautiful fragrance that could be used to create perfume,” he pointed out.

The moso’oi flower has been used for centuries by Samoan women to scent their homemade coconut oil.

His Excellency hopes that the visit will bear fruits for further and deeper business and trading relations between the two countries.

The only Japanese business currently operating in Samoa is Yazaki Samoa, that last week celebrated their 25th anniversary since establishment in Samoa, and the company has contributed a lot to Samoa’s economy through exports and employing hundreds of workers – mainly women in assembling wire harnesses for Japanese cars.

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