New Tourism Sector Plan targets 1,700 jobs and $550m annual earnings


BY Su’a Hesed Ieremia*

APIA: FRIDAY: 15 AUGUST 2014: A strategy to successfully position Samoa as the Pacific’s most attractive holiday destination has the potential to create 1,700 new jobs and inject SAT$550 million into the economy by 2019, according to Samoa Tourism Sector Plan 2014-2019.

The Samoa Tourism Sector Plan 2014-2019 was launched by the Prime Minister and Minister of Tourism, Tuilaepa Fatialofa Lupesoliai Dr. Sailele Malielegaoi, last night at a ceremony at the Samoa Cultural Village Fale.

The Plan outlines various key aspects of the tourism industry, which continues to emerge as the major engine of economic growth for Samoa. It outlines goals, targets and actions to meet the challenges and opportunities facing the sector over the next five years.

The Plan formulates a structured approach to improving the quality and standards of visitor accommodation and attractions and for developing new activities to broaden the appeal of Samoa in key markets. This approach, it says, would be supported by investment in infrastructure and improvements to air access.

The Plan establishes a clear framework for the development of tourism in Samoa for the next five years. It recognizes the multi-faceted nature of tourism.

It outlines a process for taking a cross sector approach to tackling challenges within the industry and coordinating development between government agencies, the private sector and local communities.

The Plan has been funded by New Zealand Aid through the Samoa Tourism Support Programme.

*Public Relations & Communications Officer of the Samoa Tourism Authority