New SAME Policy Analyst Ms. Henrietta McNeil, SAME President Tagaloa Eddie Wilson and Consultant Colin Stringer
APIA: MONDAY 13 APRIL 2015: The Samoa Manufacturers and Exporters Association – SAME has re-elected its Executive Committee at its Annual General Meeting last week. The Association has just come off a very successful Tradeshow in Sydney, Australia that displayed and promoted Buy Samoa Made goods.
Only the Treasurer was changed with Ms. Clare Leota of Siva Afi now taking over the post from John Billinger of Samoa Superior Products (Water Tanks/Guttering). The other Executive officers re-elected were Funefe’ai Oliva Va’ai as Vice President and Telei’ai Potoi as General Secretary. The 8 member Executive Council was also unanimously elected.
SAME also welcomed the new Policy Analyst Ms. Henrietta McNeil who is seconded under the New Zealand Service Abroad Scheme.
Henrietta started her early education at the Vaiala Beach Primary School, when her father was working with the United Nations in Apia.
She has a Master of Arts with Distinction from the University of Canterbury, and has previously worked in diplomatic missions, local government and the European Parliament.
She has an interest in advancing youth employment, having represented New Zealand as a negotiator at the Y20 (part of the G20) in Sydney last year.
“Ms McNeil will play a crucial role and will responsible in compiling and analyzing the impact of SAME initiatives which include our mission to increase domestic export revenues from our New Zealand and Australian destinations,” said SAME President Tagaloa Eddie Wilson.
“Her recommendations will help SAME members meet their export targets.”
Key Features and Outcomes f the Trade Mission
In a Statement, SAME said its recent Buy Samoa Made Tradeshow Australia was an overwhelming success – far exceeding the expectations of SAME and the organizers of the Export Drive Project.
The following is a summary of strategies required to support the Buy Samoa Made-Australia Export Campaign over the next 3 years. This is based on feed-back from the Trade Show and demand for export potential Products & services.
- All agro-processed based products as well as beverage products have potential for retail in mainstream supermarkets; as well fruit & dairy shops.
- A wide selection of Samoan made goods & services- have good potential for online marketing and selling in Australia
- Vailima Pure-was popular during tasting at the opening cocktail and has great market potential-with distributors now selected
- Taula and Sama and Taxi Soft Drinks–were popular during tasting during the opening cocktail- with potential for distribution in the Australian market – Distributors have now been selected
- IT products /services; shipping ; telecommunication and money transfer are well supported by the Samoan and Pacific population
- Frozen taro was prioritized during the Trade Show- and importers have now started negotiations with the SAME suppliers- Samoa Agro-Marketing and Farmer Joe. Distribution contracts have also been signed.
- Need to establish & develop distributorship and market outlets for potential products such as agro-processed products; beauty coconut oil based products and food/snack products for the duty free shops-provided packaging and labelling requirements are complied with.
- Need for product /service branding to suit the Australian market requirements and strengthen market positioning once products are in the market.
- Need to develop and Investment Promotional Guide /Document supporting Samoan Export Companies that require investment to grow their businesses and inject capital and technical know- how to support expansion needs.
- SAME to work together with the Samoa & Australian Governments to address requirements for the export drive project over the next 3 years.
- A follow up / Selective trade mission to take place in Brisbane –Australia and possibly Melbourne before the end of 2015 to consolidate the marketing/promotional aspects of the Buy Samoa Made-Australia campaign. Participants for this will be companies who have successfully obtained export contracts in the Australian Market.
SAME will work closely with the Pacific Island Trade & Investment Commission (PITIC) and the Samoa Trade Commission office in New Zealand and the Samoa Consular Office in Liverpool –in assisting SAME members in meeting the above requirements – especially in facilitating the flow of market information; packaging/labelling and training and capacity building to meet Australian market requirements.