Samoa Association of Manufacturers and Exporters sharpen Marketing for Export skills

Members of the Samoa Association of Manufacturers and Exporters with the Deputy Prime Minister Fonotoe Nuafesili Lauofo and President Tagaloa Eddie Wilson after the opening of the training on Monday this week

APIA, SAMOA: WEDNESDAY 16 SEPTEMBER 2015: The Samoa Association of Manufacturers and Exporters (SAME) is currently hosting “Buy Samoa Made: Marketing for Export” training for its members. The Tindall Foundation, a New Zealand philanthropic family foundation through Volunteer Services Abroad have generously provided a grant to SAME, to contract Learn Fast, a New Zealand training consultancy who have previously worked with the Fijian Export Council, to provide training in export marketing to SAME members.

The training is being held at the Insel Fehrman Hotel from 14-18 September.

The five days of training was opened by the Deputy Prime Minister, Fonotoe Pierre Lauofo, and covers two days of ensuring success at trade delegations, and three sector-specific workshops on labeling for export in food and beverage, manufacturing and services, and garments and creative products.

Specific actions that businesses are covering over the week include developing a pitch for a trade delegation, persuasive selling and negotiation, and meeting export market labeling requirements.

The Deputy Prime Minister stated “It is these partnerships between SAME, VSA, the Tindall Foundation, the New Zealand government and the Samoan government, as well as small businesses that change lives in Samoa.”

He said that many of SAME’s members are family-run businesses and growing these businesses by increasing their ability to export brings prosperity to the families, the villages, and Samoan growth.

“The grassroots impact of growing exports from Samoa is enormous,” he said.

SAME President Tagaloa Eddie Wilson stated “it is a privilege to host such a training for our members, so that we can grow their export capacity and boost exports for the country – the effects of which are for all Samoans to enjoy.”

SAME expects its members to use these skills in upcoming trade delegations and tradeshows in Australia this year, New Zealand and the USA in 2016, and Japan in 2017.

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