Samoa Fashion Week to celebrate Made in Samoa Fashion

The idea is to synergise these creative outlets from pocketed fashion shows to one major national fashion extravaganza that will run and attract national, regional and international attention

By Lance Polu

APIA, SAMOA – TUESDAY 26 JULY 2016: The Samoan fashion designers, artists and the Samoa Arts Council are dreaming big. Their dream now in the making is the ‘Samoa Fashion Week – SAC RUNWAY 2016’ billed to be the first of its kind in Samoa.

The weeklong fashion spectacle was announced yesterday by the main players in the event – The Samoa Arts Council, artist Vanya Taulealo and owners of the fashion houses Cecilia Keil and Jackie Loheni of Menas.

The event will be staged 12 – 17th September 2016 after the Teuila Festival at the Tanoa Tusitala Hotel in collaboration with the Pacific Runway Fashion Show Sydney Australia.

The proceeds from the event will support 2 emerging and established designers to attend the Pacific Runway Fashion Show in Sydney Australia, October 2016.

“Samoa has in the recent years flourished in terms of well promoted well marketed fashion houses. MENA, CECILIA’s, Peter Tamasese and Plantation House with Merita Wendt to name a few are some of the earlier fashion labels that have set the scene for fashion designing in Samoa’s fashion history. These style icons have undoubtedly been inspired by their Samoan environment and heritage,” says Tuilagi Alan Alo of the Samoa Arts Council says.

“Today, more fashion houses are on the rise such as Mahealani’s Island wear, Lokostyle, Kara’s Fashion and fashion boutique stores such as My Tiara’s Boutique, Janet’s of Samoa and Daphne’s.

The flea market is also filled with fashion designs by small time entrepreneurs.

“The idea is to synergise these creative outlets from pocketed fashion shows to one major national fashion extravaganza that will run and attract national, regional and international attention,” says Alo.

“This is the impetus behind the planned Samoa Fashion Week ‘SFW – SAC RUNWAY 2016’. With the idea of driving Tourism oriented fashion show that targets locals and tourists from various hotels and accommodations to attend the forums, showcases, Main Event & Fashion Show.”

Jackie Loheni of Mena, artis Vanya Taulealo, Tuilagi Alan Alo of the Samoa Arts Council, Cecilia Keil of Cecilias fashion and Cindy of Samoa

Some of the main players in the event, Jackie Loheni of Mena’s, artist Vanya Taulealo, Tuilagi Alan Alo of the Samoa Arts Council, Cecilia Keil of Cecilias Fashion and Cindy of Samoa

For more information please contact the working committee members:
Cecilia Keil (Cecilias Fashion / Pacific Runway Fashion Show Australia)
Email: ceciliakeil65@gmail.com / mobile – 7773699

Jackie Loheni (SAC Treasurer / MENA )
Email: jackie@menashop.com / mobile – 7706362

Vanya Taule’alo (SAC Vice President / Legends Café and Gallery)
Email: vtaulealo@samoa.ws / mobile – 7772993

Tuilagi Seiuli Allan Alo Va’ai (SAC President / University of the South Pacific)
Email: alo_a@usp.ac.fj (mob) 7756157