‘South Pacific Islands’ launches in China


Heads of South Pacific Islands tourism launch the ‘South Pacific Islands’ destination brand in China

The South Pacific Tourism Organisation (SPTO) launched the new regional destination brand ‘South Pacific Islands’ at Asia’s largest professional travel show last week.

“The launch of the new brand at China International Travel Mart (CITM) in Shanghai through our newly branded South Pacific Islands booth and VIP cocktail for key travel agents and media helped raise greater awareness of the South Pacific among key stakeholders in the Asian tourism sector and spread the key brand message of Ours is Yours,” said SPTO chief executive officer Chris Cocker.

“This should help to solidify an identity for the South Pacific in China and drive increased tourism arrivals from this important emerging market to the Pacific Islands.”

Held yearly in Shanghai or Kunming, CITM is widely attended by the international travel industry with participants from all sectors including international and domestic tourist organisations, travel agencies, hotels, airlines and related travel companies.

CITM is organised by China National Tourism Administration (CNTA), which is a non-Pacific Island member of SPTO. CNTA is supported the South Pacific’s participation at CITM through the provision of eight complimentary booths for national tourism organisations and private sector partners from Fiji, French Polynesia, Papua New Guinea, Samoa, and Vanuatu.

SPTO used the CITM platform to raise further awareness among Chinese travel agents of its online South Pacific Specialist Chinese training programme.
Prior to CITM, a VIP luncheon was held in Beijing to present the new brand to top-tier travel agencies and media. SPTO is assisted by Pacific Islands Trade & Invest Beijing office and Travel Link Marketing on the events in Beijing and Shanghai.

Based in Suva, SPTO works with 16 Pacific island countries and Timor Leste to market and develop tourism in the South Pacific region.